DIVINC & CO

Project Snapshot

Role → UX Designer, UI Designer, Brand Designer
Scope → Brand Identity System, Landing Page UX/UI, Interaction Design
Tools → Figma, Illustrator
Focus → Lead capture + trust building + scalable design system

Project Overview

Divinc & Co. is a digital marketing company blending creativity with data-driven performance. This side project began as a brand identity refresh, but quickly evolved into designing a strategic landing experience that would help the company communicate value, convert leads, and support scalable growth.

Rather than treating this as a purely visual branding exercise, I approached it through a product and UX lens:
How can the brand’s story, services, and capabilities be structured in a way that builds trust quickly and guides users toward taking action?

The Challenge

Divinc & Co. serves a wide audience which meant the brand experience needed to speak to:
1. Strategic decision-makers (looking for expertise + credibility)
2. Creative-focused teams (looking for fresh thinking + innovation)

The challenge was to balance the emotional storytelling of creativity with the logical persuasion of data-driven results, ensuring users clearly understand what Divinc does, why they’re different, and how to take the next step.

They say a picture is worth a thousand words, below is a showcase of the branding and landing page design I created

My Approach to the Landing Page

Clear and Scannable Information Structure

The page is divided into logical, progressive content sections:

Hero → Services Overview → Process → Case Studies → Contact

This structure reduces cognitive load and ensures users quickly understand:
‍
• What the company offers
• How they work
• Proof of results
• Where to take action

‍

Trust Signals Integrated Into the Flow

Credibility is reinforced at key points to support decision-making:

• “50+ Satisfied Clients” metric placed near services
• Case study previews displayed before conversion prompts
• Strategy + results messaging positioned alongside visuals of growth

These elements build confidence before asking users to convert.

‍

Conversion-Oriented Page Flow

Intentional calls-to-action are placed where motivation peaks:

• Primary CTA introduced immediately in hero
• Secondary actions after services & approach
• Final “Ready to elevate your business?” CTA closes the journey

This creates a guided funnel that supports higher lead capture.