Villa Stella

The Challenge

Villa Stella is a luxury event venue that needed a brand identity capable of reflecting its timeless elegance while still feeling modern and approachable. The challenge was to create a visual system that would convey refinement and sophistication without becoming overly formal, while also being versatile enough to extend across digital, print, and on-site applications.

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The Solution

I developed a visual identity centered around an elegant logotype with a flowing, high-contrast script to establish a timeless and elevated aesthetic. Paired with a deep navy and ivory palette, the brand communicates sophistication, trust, and refinement. Supporting marks, such as a custom monogram and floral motif, bring versatility and detail to the system. Together, these elements create a cohesive identity that feels both classic and contemporary, positioning Villa Stella as a destination for effortless and memorable experiences.

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