The Pickleball Club

The Challenge

As part of the Villa Stella venue, The Pickleball Club required a logo and visual identity that could stand on its own while still feeling connected to the parent brand. The challenge was to balance playful, welcoming energy with the timeless elegance of Villa Stella, ensuring the identity resonated with both the local community and the venue’s upscale positioning.

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The Solution

I designed a logo system that blends tradition with playfulness, using classic serif typography paired with a dynamic script to echo Villa Stella’s sophistication while introducing a warmer, more approachable tone. The deep green and ivory palette conveys heritage and timelessness, while custom iconography, such as crossed paddles and circular emblems, nod to the sport and reinforce community spirit. The result is a brand identity that is both inviting and elevated, playful enough to energize members yet refined enough to align seamlessly with Villa Stella’s overarching brand.